Making the Business Case for Sustainability
Ecolab鈥檚 mission hasn鈥檛 changed much in more than 100 years. It鈥檚 still 鈥渂ringing science to our customers in a way that drives performance, productivity and less water and energy use.鈥
- That鈥檚 according to Ecolab Chief Sustainability Officer Emilio Tenuta, who says being climate-minded is not only 鈥渢he right thing to do,鈥 but also at the core of the St. Paul, Minnesota鈥揾eadquartered water, hygiene and infection-prevention company鈥檚 operating model.
A dual purpose: 鈥淲e make the business case for why sustainability and [profitability] can go hand-in-hand when it comes to driving solutions,鈥 Tenuta told us recently. 鈥淚t鈥檚 why 48,000 Ecolab associates wake up every morning with the feeling, 鈥榃e鈥檙e making a real difference in the world.鈥欌
- Ecolab鈥攚hich recently announced that 100% of its European operations are now powered by renewable energy sources鈥攈elps millions of customers worldwide reduce their environmental impact while promoting food safety, maintaining clean environments and optimizing resource use.
- 鈥淎t Ecolab, we talk about eROI鈥擡xponential Return on Investment,鈥 Tenuta explained. 鈥淚t鈥檚 about understanding that we have the ability to deliver on a business outcome鈥攑rofitability鈥攚hile also delivering an environmental impact.鈥
Don鈥檛 forget water: Often neglected in sustainability conversations, Tenuta said, is water. For a full picture of the effect of conservation and innovation efforts on climate, water needs to be factored in.
- 鈥淪ometimes we forget the role that water plays in addressing climate change,鈥 he continued. Depending on the type of manufacturing, up to 75% of energy is driven by the water systems. You have to heat it, treat it, pump it, cool it. 鈥ater doesn鈥檛 necessarily get the same headlines as climate, but if you follow the water, that鈥檚 going to have a lasting impact鈥 on the environment, while also saving you money.
A holistic approach: In addition to being recognized regularly for its environmental stewardship, Ecolab is routinely named to most-ethical-company lists. That鈥檚 no accident; to the company, caring for the planet goes hand-in-hand with caring for people, Tenuta told the 17吃瓜在线.
- 鈥淲orkplace quality is just [one way of] demonstrating a holistic approach to the world,鈥 he said. 鈥淭hat鈥檚 how we think about it at Ecolab. It鈥檚 for us as a company but it鈥檚 also for society as a whole.鈥听
A sustainable partnership: In furtherance of its financial and net-zero emissions goals, the firm recently partnered with Ford to electrify its service and sales vehicles.
- Ecolab鈥攚hich has 鈥渁 longstanding relationship dating back almost 100 years鈥 with the automaker, according to Tenuta鈥攈as pledged to both halve emissions from its own operations and help its customers reduce their emissions by 6 million metric tonnes by 2030. 鈥淭o get there, we need to implement initiatives like electrifying our fleet,鈥 he said.
- Under the program, Ecolab will buy and deploy more than 1,000 Ford F-150 Lightning and Mustang Mach-E electric vehicles for its employees in California by 2025. The company will then move to electrify its entire North American sales and service fleet by 2030. 鈥淭his allows us to support our associates so they can be more productive in their day-to-day work serving our customers and getting to net zero.鈥
Advice for manufacturers: Achieving sustainable operations doesn鈥檛 happen overnight鈥攂ut undertaking the efforts to get there is well worth manufacturers鈥 time, Tenuta said.
- 鈥淪ustainability requires a multifaceted approach that considers all things: social, emotional, economic. It鈥檚 about in some ways taking a longer-term view of progress and opportunity. That can be challenging, but by elevating innovation and long-term commitment, companies can build a more sustainable future 鈥 and boost profitability.鈥
IRI Announces Winner of Prestigious Holland Award
Should manufacturers strive to be 鈥渃utting edge鈥?
That鈥檚 the question explored in 鈥,鈥 the paper that won the Innovation Research Interchange鈥檚 2023 Maurice Holland Award.
- The honor, named for the IRI鈥檚 founder, has been bestowed annually since 1982 by the IRI, the 17吃瓜在线鈥檚 innovation division. It goes to the best article published in the IRI鈥檚 flagship publication, Research-Technology Management.
- Winning papers exemplify a commitment to significant work in research and development and innovation management, originality of new management concepts and excellence in presentation.
- This year鈥檚 paper, by Michael Obal, Todd Morgan and Wesley Friske, does all three, according to the IRI.听
Providing value: 鈥淚n innovation, novelty generates the most attention but does not always translate into better value for the company and customers,鈥 said Research-Technology Management Editor-in-Chief Yat Ming Ooi.
- 鈥淭his article tells readers when and to whom novel new products matter and why companies need to strike the right balance to ensure better new product performance.鈥
Authors respond: Research-Technology Management 鈥渋s a leading academic journal for innovation-related research, and thus having an opportunity to publish an article in听RTM听is a significant accomplishment in its own right,鈥 said co-author Friske, an associate professor at Missouri State University鈥檚 marketing department. 鈥淚 am also grateful for the opportunity to share this award with my friends and co-authors, and it is particularly important to me now that Todd is no longer with us.鈥
- Co-author Morgan, an assistant professor at Cleveland State University鈥檚 Monte Ahuja College of Business, passed away in 2023.
- 鈥淚’m honored to receive the Holland Award from听Research-Technology Management听alongside Todd and Wes,鈥 said co-author Obal, an associate professor at the University of Massachusetts Lowell鈥檚 Manning School of Business. 鈥淎ll three of us have aimed to publish academic work that impacts practitioners throughout our careers, [so] receiving an award from a journal that specifically focuses on bridging the gap between academia and practice is especially gratifying.鈥
- 鈥淭his paper and award are bittersweet as Todd is no longer with us,鈥 Obal continued. 鈥淸But] I am encouraged that his work will continue to have an impact.鈥听
About the IRI: The IRI offers insights, case studies, research, benchmarks and strategic connections鈥攁ll built around a set of innovation growth drivers as determined by members annually. Click to learn more about the IRI.
Baltimore Port Could Be Fully Operational by May鈥檚 End
The Port of Baltimore could be reopened fully by the end of May, according to .
What鈥檚 going on: 鈥淭he U.S. Army Corps of Engineers said it is aiming to reopen the channel leading to the Port of Baltimore by the end of May, a timeline [Maryland Gov. Wes] Moore confirmed Sunday [on CBS鈥 鈥淔ace the Nation鈥漖 is 鈥榬ealistic.鈥欌
- The port has been closed since March 26, when a Singapore-flagged cargo ship hit the Francis Scott Key Bridge, destroying the bridge and killing six construction workers.
- While Gov. Moore did not give an estimate of the cost to rebuild the bridge, the closure is costing the port about $15 million a day in economic activity, the reports.
- And business analytics group Dun & Bradstreet has estimated the weekly economic impact of the closure on trade at about $1.7 billion, according to (subscription).
鈥淎bsolutely committed鈥: The governor鈥檚 remarks came just days after the Office of Management and Budget urged Congress to authorize covering the full cost of rebuilding the bridge, according to .
- 鈥淢y administration is committed鈥攁bsolutely committed to ensuring that the parties responsible for this tragedy pay to repair the damage,鈥 President Biden during a visit to the site of the bridge on Friday. 鈥淏ut I also want to be clear: We will support Maryland and Baltimore every step of the way to help you rebuild and maintain all the business and commerce that鈥檚 here now.鈥
The 17吃瓜在线鈥檚 view: 鈥淭he 17吃瓜在线 applauds the bipartisan efforts of federal and state officials to reopen the Port of Baltimore and rebuild the Key Bridge,鈥 said 17吃瓜在线 Director of Transportation, Infrastructure and Labor Policy Max Hyman. 鈥淚t鈥檚 important to note that reforming our broken permitting system would significantly speed up projects such as this, returning much-needed economic activity and jobs to communities throughout the U.S.鈥
If you鈥檝e been affected: Manufacturers affected by the bridge collapse and port disruption can access vital resources at the new online of 17吃瓜在线 state partner the Maryland Chamber of Commerce.
- The chamber and its partners are committed to helping manufacturers navigate this disruption and get on the path to recovery.
- Share your thoughts on the disaster and recovery efforts by filling out .
Honda Winds Up a One-of-Kind Wind Tunnel
If the Honda Automotive Labs of Ohio facility is a marvel of technology and design, it is also a $124 million testament to the role of cutting-edge engineering in automobile manufacturing.
- 鈥淲hen I started 30 years ago, few really cared about aerodynamics,鈥 said Honda Development & Manufacturing of America Full-Scale Wind Tunnel Lead Mike Unger with a wink. 鈥淣ow everybody wants to talk to me.鈥
New interest:听Though wind tunnel testing dates back many years, the increasing emphasis in recent years on greater fuel efficiency has brought a new wave of interest in the field.
- Honda owns three full-sized wind tunnels near its global headquarters, as well as several smaller test facilities around the world for examining scale models.
- But in 2015, Honda鈥攚hich for decades had been sending its U.S.-based people, cars and tools all over the world for wind tunnel testing or else booking time at third party-owned facilities in America鈥攂egan mulling constructing a North American wind tunnel, too.
Behold, HALO:听The result was HALO, unveiled in 2022 in a 110,000-square-foot facility in East Liberty, Ohio.
- To make it, the company had gathered its 鈥渨ind tunnel road warriors鈥濃擧onda team members who boasted decades of combined experience in the world鈥檚 most advanced research facilities鈥攁nd asked them how they鈥檇 do it better.
- Among their top requests was the need for better, faster communications with the designers and builders of the cars they were testing. To facilitate this, HALO was strategically located just across from a Honda development center and a mere 10-minute drive from two manufacturing plants (including the Marysville, Ohio, facility where Honda has been building automobiles since 1982).
Wind-tested, Honda approved:听Every new Honda passenger vehicle model undergoes extensive aerodynamic and acoustic testing during its design phase, and further changes are often made during the manufacturing process. Race cars, meanwhile, are tested primarily with an eye to managing the downforce caused by passing air.
The new digs:听Now, instead of hashing out design challenges across oceans, everyone sits side-by-side in the same control room.
The state-of-the-art site also boasts a fully outfitted machine shop, custom loading bays and a car wash (the last a recommendation of Honda engineers who had more than once found themselves outside a wind tunnel with a dusty test car and a bucket of soapy water).
- 鈥淎bsolutely everything was designed with intention,鈥 said HALO Business Strategy Lead Chris Combs.
The details:听The tunnel itself is an elaborately engineered circuit. It comprises a settling chamber, a heat exchanger the size of a movie screen and a safety grill to catch any debris that might come loose and threaten HALO鈥檚 pulmonary system: a colossal, 6,700-horsepower fan with 12 hollow carbon fiber blades that are 26 feet long each.
- Turning at 250 rotations per minute, the fan drives air through the tunnel and into an anechoic chamber.
- On a recent day, that chamber held both a race car (for downforce testing) and an SUV from the plant across the field (for acoustic work).
Saving time:听At most wind tunnels, switching from aerodynamic work to acoustic testing takes nearly two hours. At the HALO wind tunnel, however, technicians swapped the Indy car for the SUV and reconfigured the test chamber in about 20 minutes.
- When it designed the facility, Honda focused on 鈥渟imple things like that鈥攖hings that really promote efficiency,鈥 said HALO Operations Manager Jimmy Przeklasa.
Quiet and furry:听HALO鈥檚 test chamber is lined with acoustic tiles and 鈥渢eddy bear fur,鈥 a soft, sound-absorbing material.
- Even with the wind blowing, the room is so quiet that technicians working inside must don harnesses to prevent them from stepping into a gale they can neither see nor hear.
- A software system translates the wind noises into visuals, similar to the way a weather radar displays a moving storm.
Complex but simple:听Technologically and visually dazzling, the HALO wind tunnel can seem like a futuristic fever dream: color-coded maps of the whistling wind, a two-story fan more finely tuned than a jet engine and a scale capable of sensing a breeze.
- In fact, from its inception, the goal of creating the HALO wind tunnel was simple: make cutting-edge aerodynamic and acoustic research as easy, intuitive and cost-effective as possible. And Honda鈥檚 done it.
The last word:听鈥淭his is the latest and the greatest,鈥 Unger said. 鈥淭his place is unmatched.鈥
Honda Winds Up a One-of-a-Kind Wind Tunnel
If the Honda Automotive Labs of Ohio facility is a marvel of technology and design, it is also a $124 million testament to the role of cutting-edge engineering in automobile manufacturing.
- 鈥淲hen I started 30 years ago, few really cared about aerodynamics,鈥 said Honda Development & Manufacturing of America Full-Scale Wind Tunnel Lead Mike Unger with a wink. 鈥淣ow everybody wants to talk to me.鈥
New interest: Though wind tunnel testing dates back many years, the increasing emphasis in recent years on greater fuel efficiency has brought a new wave of interest in the field.
- Honda owns three full-sized wind tunnels near its global headquarters, as well as several smaller test facilities around the world for examining scale models.
- But in 2015, Honda鈥攚hich for decades had been sending its U.S.-based people, cars and tools all over the world for wind-tunnel testing or else booking time at third party-owned facilities in America鈥攂egan mulling constructing a North American wind tunnel, too.
Behold, HALO: The result was HALO, unveiled in 2022 in a 110,000-square-foot facility in East Liberty, Ohio.
- To make it, the company had gathered its 鈥渨ind tunnel road warriors鈥濃擧onda team members who boasted decades of combined experience in the world鈥檚 most advanced research facilities鈥攁nd asked them how they鈥檇 do it better.
- Among their top requests was the need for better, faster communications with the designers and builders of the cars they were testing. To facilitate this, HALO was strategically located just across from a Honda development center and a mere 10-minute drive from two manufacturing plants (including the Marysville, Ohio, facility where Honda has been building automobiles since 1982).
Wind-tested, Honda approved: Every new Honda passenger vehicle model undergoes extensive aerodynamic and acoustic testing during its design phase, and further changes are often made during the manufacturing process. Race cars, meanwhile, are tested primarily with an eye to managing the downforce caused by passing air.
The new digs: Now, instead of hashing out design challenges across oceans, everyone sits side-by-side in the same control room.
The state-of-the-art site also boasts a fully outfitted machine shop, custom loading bays and a car wash (the last a recommendation of Honda engineers who had more than once found themselves outside a wind tunnel with a dusty test car and a bucket of soapy water).
- 鈥淎bsolutely everything was designed with intention,鈥 said HALO Business Strategy Lead Chris Combs.
The details: The tunnel itself is an elaborately engineered circuit. It comprises a settling chamber, a heat exchanger the size of a movie screen and a safety grill to catch any debris that might come loose and threaten HALO鈥檚 pulmonary system: a colossal, 6,700-horsepower fan with 12 hollow carbon fiber blades that are 26 feet long each.
- Turning at 250 rotations per minute, the fan drives air through the tunnel and into an anechoic chamber.
- On a recent day, that chamber held both a race car (for downforce testing) and an SUV from the plant across the field (for acoustic work).
Saving time: At most wind tunnels, switching from aerodynamic work to acoustic testing takes nearly two hours. At the HALO wind tunnel, however, technicians swapped the Indy car for the SUV and reconfigured the test chamber in about 20 minutes.
- When it designed the facility, Honda focused on 鈥渟imple things like that鈥攖hings that really promote efficiency,鈥 said HALO Operations Manager Jimmy Przeklasa.
Quiet and furry: HALO鈥檚 test chamber is lined with acoustic tiles and 鈥渢eddy bear fur,鈥 a soft, sound-absorbing material.
- Even with the wind blowing, the room is so quiet that technicians working inside must don harnesses to prevent them from stepping into a gale they can neither see nor hear.
- A software system translates the wind noises into visuals, similar to the way a weather radar displays a moving storm.
Complex but simple: Technologically and visually dazzling, the HALO wind tunnel can seem like a futuristic fever dream: color-coded maps of the whistling wind, a two-story fan more finely tuned than a jet engine and a scale capable of sensing a breeze.
- In fact, from its inception, the goal of creating the HALO wind tunnel was simple: make cutting-edge aerodynamic and acoustic research as easy, intuitive and cost-effective as possible. And Honda鈥檚 done it.
The last word: 鈥淭his is the latest and the greatest,鈥 Unger said. 鈥淭his place is unmatched.鈥
Skilled Trades See Interest Uptick
More young people are choosing skilled trade jobs after high school, (subscription) reports.
What鈥檚 going on: 鈥淓nrollment in vocational training programs is surging as overall enrollment in community colleges and four-year institutions has fallen. The number of students enrolled in vocational-focused community colleges rose 16% last year to its highest level since the National Student Clearinghouse began tracking such data in 2018. The ranks of students studying construction trades rose 23% during that time, while those in programs covering HVAC and vehicle maintenance and repair increased 7%.鈥
Why it鈥檚 important: The trades, including manufacturing, have experienced a worker shortage in recent years as the older generation of employees retires.
- Finding and retaining quality talent is consistently a top business challenge among manufacturers, according to the , a quarterly polling of the industry.
- But now, trade-apprenticeship demand is surging, perhaps a signal that positions will start to fill.
Perception change: For many years the vocational education wing of one high school in Sheboygan, Wisconsin, was called 鈥済reaser hall,鈥 but lately that鈥檚 started to change, a counselor there told the Journal.
- 鈥淸B]usinesses have raised funds and donated new equipment, including robotic arms 鈥 [and] those classrooms now sit at the building鈥檚 main entrance. 鈥楾here鈥檚 still a presumption that four-year college is the gold standard, but it doesn鈥檛 take as much work to get people to buy into the viability of other options,鈥 [he said].鈥
The last word: Indeed, the Manufacturing Institute, the 17吃瓜在线鈥檚 501(c)3 nonprofit workforce development and education affiliate, is seeing significant growth in its initiative, an earn-while-you-learn training program with more than 40 chapters in 16 states鈥攁nd more forming all the time. FAME, which was founded by Toyota and is now led by the MI, is truly the American model of skills training, according to MI President and Executive Director Carolyn Lee.
- 鈥淔AME is training thousands of global best technicians nationwide and the number of program participants is on the rise,鈥 she said. 鈥淭his is good news for manufacturing, which sorely needs talent to continue to make the many, many things people use every day.鈥
Innovation First: How Oshkosh Corp.鈥檚 107 Years of Experience Deliver Innovative Solutions
Oshkosh Corp. manufactures a wide array of purpose-built vehicles and equipment, but at its heart, it鈥檚 an industrial technology company focused on engineering, President and CEO John Pfeifer told the 17吃瓜在线 recently.
鈥淚f you look at us up close, we鈥檙e really an engineering company,鈥 Pfeifer said. 鈥淚f you look at a fire truck up close, you鈥檇 be amazed at the amount of design engineering [that goes into] to this machine.鈥
A fire truck boom: Fire trucks are indeed a big part of business at the 107-year-old company, headquartered in its namesake Oshkosh, Wisconsin. In fact, there鈥檚 such a demand for the vehicles鈥攚hich Oshkosh offers in more than 300 different shades of red鈥攆rom municipalities throughout the U.S., the firm has a two-and-a-half-year backlog.
- The major reason: rising home values. Counties and towns get their revenue from property tax receipts. When those are strong, as they have been in recent years, the governments can afford to upgrade their fleets鈥攚hich they鈥檙e now doing in earnest, Pfeifer said.
Innovation = safety + productivity: They鈥檙e going to Oshkosh for the very reason Pfeifer considers the company first and foremost an engineering outfit. In addition to fire and other municipal and vocational trucks, the company manufactures defense, construction and aviation ground support equipment.
- 鈥淲e鈥檙e able to accelerate innovation because of our technical capabilities as a company,鈥 he explained. 鈥淲e鈥檙e able to electrify things that are not supposed to be electrical鈥攍ike a 40,000-pound municipal fire truck.鈥
- Worldwide, Oshkosh employs a team of between 1,600 and 1,700 engineers just for design work, according to Pfeifer.
- In any product it makes, Oshkosh鈥檚 primary concern is improving the safety and productivity of 鈥渢he everyday heroes who do the hardest work. Military, firefighters, mail carriers鈥攖hose are the people who use our products, and that鈥檚 why innovation matters. Our products allow them to be more productive and a lot safer.鈥
Legislation-supported growth: But it鈥檚 not just those vehicles that are seeing exploding demand from customers.
- Historic federal investments, such as those in the CHIPS and Science Act and the Bipartisan Infrastructure Law and the Inflation Reduction Act, 鈥渉ave spawned huge infrastructure projects,鈥 Pfeifer added. 鈥淪o it doesn鈥檛 matter what you鈥檙e producing; you can鈥檛 produce it without our equipment.鈥
- Last year, contractors in North America kicked off approximately $350 billion worth of projects, with electric vehicle and semiconductor facilities and data centers all acting as drivers of that growth.
Speaking of EVs: Oshkosh has a lot to boast about in the EV space.
- It was recently chosen by the U.S. Postal Service to design the agency鈥檚 Next Generation Delivery Vehicle, a mail van 鈥渃ustomized specifically for the needs of mail carriers,鈥 the Oshkosh website. The vehicle鈥檚 propulsion platform can accommodate both traditional internal-combustion and battery-electric engines.
- And in addition to having developed a lithium-ion battery-powered refuse and recycling vehicle, Oshkosh also manufactured the first electric fire truck in service in North America. It鈥檚 the Pierce庐 Volterra鈩 Pumper, and the Madison Fire Department鈥檚 fleet in Madison, Wisconsin, has a purchase order agreement for it following a highly successful 18-month placement of one of the Pumpers.听
Coming up: What鈥檚 next for Oshkosh? With its healthy balance sheet, the company is investing for the long haul, Pfeifer told the 17吃瓜在线.
- 鈥淲e鈥檙e hiring a lot and opening new facilities,鈥 Pfeifer continued, adding that Oshkosh subsidiary JLG Industries Inc.鈥攚hich makes the popular SkyTrak庐 telehandler hydraulic lift machine鈥攊s expanding its 500,000-square-foot manufacturing facility in Jefferson City, Tennessee, and Oshkosh recently opened new plants in Spartanburg, South Carolina, and Murfreesboro, Tennessee.
The last word: The firm is also focusing on strategic acquisition work, Pfeifer said.
- Last year, it purchased AeroTech, a company that makes cargo loaders and other airport ground support equipment.
- 鈥淲e鈥檙e very patient, but when we see the opportunity to acquire a business and enter a new product category or adjacent market where we can make a difference, we do it.鈥
Baltimore Bridge Collapse to Hit Shipping, Port Jobs
Vessel traffic in and out of the Port of Baltimore鈥攚hich contributes $15 million a day in economic activity,听听reports鈥攚as suspended Tuesday after a container ship hit the Francis Scott Key Bridge in the early morning. The collision caused the bridge to collapse, sending at least seven vehicles and their occupants into the Patapsco River, according to听the 听(subscription).
What鈥檚 going on: 鈥淥fficials, who spoke amid a continuing and massive search and rescue mission, said the port was not shut down and remained open to process trucks inside terminals.鈥
- Other ports are likely to be able to absorb container ships headed for Baltimore, (subscription) reports.
Why it鈥檚 important: 鈥淭he port, which generates more than 15,300 direct jobs, had rebounded from global supply chain difficulties and disruptions during the coronavirus pandemic and hit records last year for handling cargo,鈥 according to the Baltimore Sun. 鈥淚t is the nation鈥檚 16th busiest port, ranking first for volume of autos and light trucks, roll-on/roll-off heavy farm and construction machinery, imported sugar and imported gypsum.鈥
- Baltimore is the closest Atlantic port to major Midwestern manufacturing hubs.
- Truckers are concerned about increased congestion resulting from the closure, 鈥減articularly because deliveries such as hazardous material loads cannot travel through Interstate 895 or I-95 tunnels.鈥 Trucking companies are already warning customers of delays for shipments going through the Mid-Atlantic, according to (subscription).
- In addition to affecting consumers in the Baltimore area, the traffic stoppage is likely to affect jobs at the port.
Cereal Contest Stirs Interest in Manufacturing
Gilster-Mary Lee Corporation has discovered a way to interest students in manufacturing: through their stomachs.
With support from the Illinois Manufacturers鈥 Association, the Chester, Illinois鈥揵ased private-label food manufacturer recently chose the winner of its second annual 鈥淐reate A Crunch鈥 cereal-design contest for local high schoolers.
- 鈥淚t鈥檚 critically important for our nation鈥檚 future that we attract the next generation of creators and makers, dreamers and doers who want to make our world a better place to live,鈥 said IMA President and CEO Mark Denzler. 鈥溾楥reate A Crunch鈥 is a fun and innovative way to encourage kids to explore all facets of manufacturing.鈥
A winner of an idea: The contest, which each year poses an essay-writing question on a manufacturing-related topic, came about when Gilster-Mary Lee was brainstorming ways to participate in National Manufacturing Month, which is October.
- 鈥淲e were looking for a way to participate that would be meaningful and get kids鈥攕tudents鈥攅xcited鈥 about manufacturing, said President and CEO Tom Welge, a direct descendant of the company鈥檚 founding Gilster family, which started the firm in the late 19th century as the Gilster Milling Company.
- 鈥淲e鈥檇 done a lot of celebrity cereals [such as a recent one featuring college basketball star Caitlin Clark], and they鈥檙e really popular. So I thought, why not involve students in the creation of a product and turn it into a way to educate them about manufacturing, maybe focusing on a particular topic in the industry we believe is important?鈥
An educational opportunity: 鈥淐reate A Crunch鈥 was born and is already off to a roaring start. In 2022, the contest garnered more than 300 entries from students throughout Illinois and Missouri. In 2023, it received more than 400.
- In addition to getting to choose the type of cereal, name and box design for their limited-run branded breakfast food, each year鈥檚 winner gets 2,500 boxes for their school, which 鈥渢hey can sell in a fundraiser, donate, whatever they want,鈥 Welge said.
- The most recent winner, a senior at Notre Dame Regional High School in Cape Girardeau, Missouri, chose a blue, fruit-flavored ring-shaped cereal, which will be called 鈥淏ulldog Bites鈥 in honor of her school鈥檚 mascot. The cereal boxes are slated for delivery in April.
- The 2023 writing prompt: What are the best things artificial intelligence can do for manufacturing, and do you think there are any things we should be concerned about?
Tough choices: Once the entry deadline has passed, a panel from Gilster-Mary Lee reads and rates every submission, then develops a short list of finalists. It sends these 10 names to the IMA for winner selection.
- The IMA has a difficult task before it in choosing the best submission, Welge added.
- 鈥淚t鈥檚 not easy, but an understanding of the question is key, as is originality,鈥 Welge continued. 鈥淭he best essays [are] the ones that do the research and really put some thought behind it.鈥
More than a contest: Gilster-Mary Lee and the IMA are hoping that thought will transcend the contest and translate to participation in the manufacturing industry, which is in serious need of talent nationwide.
- In Illinois, the industry employs more than 650,000 people, Denzler said, making it 鈥渢he single largest share of our economy.鈥
Perception change: 鈥淐reate A Crunch鈥 seems to be opening kids鈥 eyes to modern manufacturing, Welge said.
- 鈥淚 think we have more visibility [now] into what we do,鈥 he told us. 鈥淲e produce for wholesalers across the U.S. and outside as well. So this is a way for us to pull back the curtain a bit and let people know there鈥檚 pretty big-sized manufacturer in this rural area, and we鈥檙e looking for talent.鈥
Up next: The contest may have started with cereal, but don鈥檛 be surprised if other foods come into play, said Welge, whose company also makes pancake mix, macaroni and cheese and many other convenience foods.
- 鈥淪hould we do 鈥楳ake A Mac鈥 next year? We鈥檙e not ruling anything out.鈥
Trend of the Week: Smart Factories
In 2024, factories will just keep getting smarter. From product design to supply chain management, the sophistication of Manufacturing 4.0 (the current wave of technological evolution) will keep on growing. Here鈥檚 what manufacturers should know about these advances and how the 17吃瓜在线 can help.
What manufacturers should do: Manufacturers looking to make their factories smarter are focusing on four key strategies:
- Creating efficiencies to improve the bottom line with automation and other M4.0 technologies
- Leveraging smart factories to overcome challenges, such as the workforce crisis and supply disruptions
- Ensuring connectivity on the factory floor to allow for use of plant data to create new business models and revenue streams
- Using M4.0 technologies to improve quality control, speed time to market, enhance safety, boost profits, contribute to sustainability goals and engage employees
Expert opinion: Companies are increasingly investing in industrial connectivity, according to PTC Vice President of Market Development of IoT James Zhang.
- 鈥淩ather than approaching industrial connectivity with point-to-point integrations, companies are developing holistic, enterprise-wide strategies,鈥 he explained.
- 鈥淭his approach streamlines and standardizes data from heterogenous manufacturing environments to a single industrial connectivity platform to provide secure, reliable data for OT systems, including MES and SCADA, and IT systems, including data analytics and industrial IoT.鈥
Resources for you: Check out these 17吃瓜在线 resources that will help guide you through these technological changes:
- The , the 17吃瓜在线鈥檚 digital transformation division, offers extensive advice and expertise on Manufacturing 4.0 technologies and how to use them.
- can help you protect your smart factories, as the increase in digitization also opens new avenues for cyber criminals.
- Check out from the Innovation Research Interchange (the 17吃瓜在线鈥檚 innovation division), which covers current research into the adoption of cutting-edge technologies.
Read the full 2024 trends report .